當獨立需要完成設計到建置雖然工作內容變廣但是擁有高度了解系統的限制，反而加快了跟客戶溝通的設計流程。擁有兩種設計與前端的知識是 1+1 > 2.，可以在設計初期如果客戶有更改需求，不用來回確認且快速提出幾種可行的解決方案。反之在切版、建置階段也是如此。

Working independently on both design and development not only expands the scope of work but also deepens the understanding of system limitations. This, in turn, speeds up the design process by facilitating better communication with clients.

Possessing expertise in both design and frontend development synergizes effectively, demonstrating that the combination is more powerful than its individual parts. In the initial design phase, if clients request changes, solutions can be promptly proposed without the need for repeated confirmations. Likewise, this efficiency carries over to the development and implementation stages.

在設計系統流程的時候一開始最大的挑戰是在了解客戶需求與期待。初期客戶都會較容易忽略細節方向大多是比較宏觀的方向。而提出乍看下違反使用者習性的設計。這時最忌諱只用設計師的角度出發而忽略很多有時後客戶並不了解細節這也是為什麼客戶來找我們服務。必須幫助客戶探索、定義。

再來就需要發展，了解客戶背後真正的需求，釐清設計，提供解决方案，製作原型展示。

在設計中期也需要反覆的回去檢視之前的流程，設計不是一次就過的。常常需要在：發散收窄再發散再收窄中直到完成可交付的完成品。

When creating a system workflow, the main challenge lies in understanding the client’s needs and expectations. Initially, clients may focus on general aspects, overlooking details. Introducing designs that deviate from user habits requires sensitivity. It’s essential not to only consider the designer’s viewpoint, as clients may not grasp all the complexities, which is why they seek our services. We should help clients explore and define their requirements.

It is crucial to delve deeper into understanding the underlying needs behind the client’s requests, clarifying designs, providing solutions, and showcasing prototypes.

During the mid-stage of the design process, it is vital to revisit previous steps regularly. Design is an iterative process that involves cycles of divergent and convergent thinking until a final product is achieved.

當我進入這個團隊第一個任務就是針對現階段的 App 進行 UX Audit, 找出可能的使用痛點和會影響使用者體驗與流暢度的盲點.

接著組織使用者訪談和可用性測試 (Usability Testing), 這當中也密集的與Marketing和Customer service 的人溝通安排適當的人選進行測試.

使用Think aloud protocol來進一步了解使用者在各種操作情境下會遇到的困難和原因, 目的是了解使用者與情境, 也驗證UX Audit時的假設.

最後就是把之前的研究結果集結成報告與內部的團隊討論, 提供改進方案.
主要發現的重大問題舉例有：

• In-app message 的使用率幾乎為零是因為用戶不了解當張貼廣告時需要將其功能打開才能使用. 如將 In-app meassage 的功能直接內建不需設定打開 能提高用戶使用率. 
• Tap bar 的 icon 有些用意不明 用戶無法直覺選取 馬上進入想進去的功能頁面  

When I joined the team, my first task was to conduct a UX Audit of the current app, identifying potential pain points and blind spots that could affect user experience and fluidity.

Next, I organized user interviews and usability testing sessions, coordinating closely with the Marketing and Customer Service teams to ensure appropriate participants were selected for testing.

We employed the Think Aloud protocol to gain further insight into the difficulties users encountered and the reasons behind them in various operational contexts. The aim was to understand user behavior within different scenarios and to validate assumptions made during the UX Audit.

Finally, we compiled the research findings into a report and held internal team discussions to propose improvement solutions. Some of the major issues discovered included:

The usage rate of in-app messaging was almost negligible because users were unaware that they needed to enable this feature when posting ads. Integrating the in-app messaging feature directly without requiring users to toggle it on could increase its usage.

Some icons in the tap bar lacked clarity in their purpose, making it difficult for users to intuitively select and navigate to the desired functional pages.